The Impact Of Instagram Likes On Your Brand

Instagram is a powerful social media platform that can be used to boost your brand and its reach. With over 1 billion active users per month, it’s an effective tool for marketers to create awareness and engage with customers. But how important are likes from Instagram when it comes to building your brand? Let’s find out more.

Likes, or ‘Hearts’ as they are commonly known, are one of the primary types of engagement on Instagram. A like indicates that someone has found enough value in your content to show their approval by tapping the heart icon next to your post or story. Liking a post also helps it appear on other people’s feeds, increasing the chance of more likes and comments.

Why Are Instagram Likes Important?

Having many likes shows potential followers that you have an engaged community who finds what you post interesting and valuable enough to interact with it. It provides social proof that other people trust your content and encourages them to follow suit. Additionally, having many likes boosts visibility, leading to even more engagement from interested audiences outside of those already following you. This increased engagement will lead to organic growth in followers, further expanding the reach of your content and improving brand recognition.

How Do You Increase Engagement Through Likes?

1) Quality Content:

Quality trumps quantity every time when it comes to getting genuine likes from real users who actually care about what you have posted. To increase engagement through quality posts focus on creating compelling images/videos along with captivating captions that draw attention and elicit emotion from viewers; this will make them more likely to hit that like button!

2) Strategic Posting Times:

Posting at times where most of your target audience is online allows maximum exposure for each post thus leading to higher levels of engagement including likes, comments & shares etcetera.. Research suggests posting during non-peak hours i-e midweek afternoons or late nights may yield better results than weekends when everyone is glued onto their phones!.

3) Use Hashtags Effectively:

Utilizing hashtags strategically plays an integral role in boosting visibility & gaining traction from viewers outside the realm of existing followers & connections – making sure these hashtags align with your content will help narrow down the target audience ensuring maximum effectiveness for each post!

What Should I Avoid Doing When Trying To Get Likes On My Posts?

1) Don’t Ask For Likes

This goes against all basic principles related etiquette & user experience so refrain from doing this if possible! People don’t want posts begging for ‘likes’ cluttering up their feed!

2) Don’t Copy Other Brands

Being creative is essential while crafting content but copying another company’s style isn’t going get you any extra points unless done really well (which never happens)! Coming up with original ideas makes you stand out which gives potential followers something fresh & distinctive rather than forcing them into scrolling past same old recycled stuff every day!

3) Don’t Overuse Filters

Too much filter usage can give off a negative vibe as some might think you’re trying too hard so moderation is key here; keep filters simple so they add value without taking away from the original image/video being presented!


In conclusion, gaining likes on Instagram is incredibly important for any business looking to attract new customers or maintain loyalty amongst existing ones . However, getting lots of likes doesn’t come easy – strategic planning backed up by creative ideas needs to be implemented in order to achieve success online. So make sure you keep all these tips above in mind if you want to build relationships via amazing visuals!

Walter Escobedo is an entrepreneur, former medical volunteer and a writer. He is passionate towards health, fitness, and diet. He is also a recipient of numerous awards in the field of medicine for his contributions and efforts on corporate social responsibility